About Freda

Freda: Redefining Period Care in the UAE

Freda is transforming period care in the UAE by offering more than just premium, essential products—we are sparking vital conversations and driving change in how periods are perceived and managed. From our very inception, Freda has remained devoted to sustainability, social responsibility, combating period poverty, and making period care accessible for women and girls of all backgrounds.

Rooted in founder Affi’s mission to include period care in refugee hygiene kits, Freda’s purpose aligns closely with the UAE’s commitment to wellbeing, dignity, and inclusivity. Our core values of sustainability, dignity, and equity guide our efforts to break taboos and ensure the menstrual needs of women in the UAE wherever they find themselves, are no longer overlooked.

Freda is aiming to partner with local charities, businesses, schools, universities, hotels, and government bodies to provide high-quality, sustainable period care—ensuring every woman, whether in a workplace, hospitality setting, mall, or educational institution, has access to safe and reliable products. We believe period care should be a basic, accessible right integrated into everyday environments, delivered without compromise to environmental and social values.

Our products are free from toxins and pollutants—our tampons are made with 100% organic cotton, and our pads contain 70% natural materials. We use biodegradable packaging and manufacture exclusively in a carbon-neutral facility in Sweden, upholding the UAE’s vision for sustainability and environmental consciousness.

Freda was founded in the UK and is proud to launch our services in the UAE.

Together, we can ensure period care in the MENA region is accessible, sustainable, and stigma-free.

  • "We envision a world where period products are as readily available in restrooms as toilet paper."

    Afsaneh Parvizi-Wayne
    Founder, Freda

Want to further support our mission for period equality?

We reinvest 5% of all profits directly into the community, providing essential period care for women and girls — wherever the need arises.

Our products

  • Our most popular product. Made with 100% certified organic cotton and FSC-certified woodpulp to naturally care for your period and the planet. Available with or without applicator.

  • Tampons are made using 100% certified organic cotton in a certified carbon-neutral factory in Sweden.

  • Our secure, hypoallergenic, fragrance- and chemical-free pads are made using 70% renewable materials. The come in three different sizes: Regular, Super and Night

  • Eco pads have an absorbent core made from sustainable wood pulp, are winged, and come wrapped in biodegradable film.

Hotel Kits (Organic Cotton Pouches) Hotel Kits (Organic Cotton Pouches)
Quick View
Hotel Kits (Organic Cotton Pouches)
US$1.60

Freda products are designed to ensure your guests enjoy highest-quality period care with sustainability and social-give back in mind.

Our neutral packaging fits seamlessly into any bathroom and can be customised to include your brand name.

Choose between glassine or organic cotton pouches, and select add-ons such as informative post-cards, liners, and more.

Price dependent on volume. Get in touch here to receive your custom quote.

  • Our neutral packaging fits seamlessly into any bathroom and can be customised to include your brand name.

    Choose between glassine or organic cotton pouches (starting from 40p per kit), and select add-ons such as informative post-cards, liners, and more.

  • Freda’s tampons are made from 100% certified organic cotton, and our pads use over 70% renewable materials. All products are hypoallergenic, cruelty-free, chemical-free, fragrance-free, and suitable for sensitive skin.

Eco Pads Eco Pads Eco Pads Eco Pads Eco Pads Eco Pads
Quick View
Eco Pads
from US$15.00

Our secure, hypoallergenic, fragrance- and chemical-free pads are made using 70% renewable materials. They contain an absorbent core made from sustainable wood pulp, are winged, and come wrapped in biodegradable film.

Bulk Order

Ordering your period care in bulk reduces deliveries and emissions. It’s also more cost-effective for you.

Organic Tampons Organic Tampons Organic Tampons Organic Tampons Organic Tampons Organic Tampons Organic Tampons
Quick View
Organic Tampons
from US$16.00

Our most popular product. Made with 100% certified organic cotton and FSC-certified woodpulp to naturally care for your period and the planet.

Bulk Order

By getting your period care in bulk, you’re helping reduce emissions with fewer deliveries. It’s also more cost-effective for you.

Please get in touch with us here if you require different quantities.