About Freda
Freda: Redefining Period Care in the UAE
Freda is transforming period care in the UAE by offering more than just premium, essential products—we are sparking vital conversations and driving change in how periods are perceived and managed. From our very inception, Freda has remained devoted to sustainability, social responsibility, combating period poverty, and making period care accessible for women and girls of all backgrounds.
Rooted in founder Affi’s mission to include period care in refugee hygiene kits, Freda’s purpose aligns closely with the UAE’s commitment to wellbeing, dignity, and inclusivity. Our core values of sustainability, dignity, and equity guide our efforts to break taboos and ensure the menstrual needs of women in the UAE wherever they find themselves, are no longer overlooked.
Freda is aiming to partner with local charities, businesses, schools, universities, hotels, and government bodies to provide high-quality, sustainable period care—ensuring every woman, whether in a workplace, hospitality setting, mall, or educational institution, has access to safe and reliable products. We believe period care should be a basic, accessible right integrated into everyday environments, delivered without compromise to environmental and social values.
Our products are free from toxins and pollutants—our tampons are made with 100% organic cotton, and our pads contain 70% natural materials. We use biodegradable packaging and manufacture exclusively in a carbon-neutral facility in Sweden, upholding the UAE’s vision for sustainability and environmental consciousness.
Freda was founded in the UK and is proud to launch our services in the UAE.
Together, we can ensure period care in the MENA region is accessible, sustainable, and stigma-free.
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Sustainability
Made using renewable materials in a carbon neutral factory
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Equity
Combating period poverty and raising awareness
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Visibility
Bringing period care into underserved locations
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Integrity
All products packed by vulnerable women
Want to further support our mission for period equality?
We reinvest 5% of all profits directly into the community, providing essential period care for women and girls — wherever the need arises.
Our products
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Our most popular product. Made with 100% certified organic cotton and FSC-certified woodpulp to naturally care for your period and the planet. Available with or without applicator.
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Tampons are made using 100% certified organic cotton in a certified carbon-neutral factory in Sweden.
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Our secure, hypoallergenic, fragrance- and chemical-free pads are made using 70% renewable materials. The come in three different sizes: Regular, Super and Night
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Eco pads have an absorbent core made from sustainable wood pulp, are winged, and come wrapped in biodegradable film.
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Our neutral packaging fits seamlessly into any bathroom and can be customised to include your brand name.
Choose between glassine or organic cotton pouches (starting from 40p per kit), and select add-ons such as informative post-cards, liners, and more.
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Freda’s tampons are made from 100% certified organic cotton, and our pads use over 70% renewable materials. All products are hypoallergenic, cruelty-free, chemical-free, fragrance-free, and suitable for sensitive skin.
